January 2017

Over the years, the commercial trade has enhanced its business activities successfully and widespread. For that matter, it’s not hard to reach out to large customer bases anymore. Therefore, if you were thinking of opting for bulk SMS services, it would add to the benefit of the company. In fact, this is become a popular method of marketing gimmicks to attract loyal and new customers. With that said, there are several things that requires consideration. Moreover, this tool has proven to be an effective communicative medium between businesses and customers. On the other hand, this method of marketing is useful for any scale or size of enterprise.

However, companies should select the right service provider the make the maximum of it. On top of that, this method is quite useful for businessmen looking for affordable options to promote the brand, good or service. So, what are the ways to boost the sales by optimally using bulk SMS networks? Is this method truly useful to boost the sales? This articles lists out some tips for effectively implementing this service:

•    Objectivize priority

That is, if you wish to successfully use SMS marketing for your business, you should identify the goals. For instance, think of what you truly wish to achieve from this method of marketing. Therefore, you might simply want to attract more customers to gain increased web presence. On the other hand, you might wish to update customers on latest products, sales and so on.

•    Content, content and content

Taking a look at this point, you shouldn’t get the incorrect idea, that is, text messages are different to newsletters. Content of the text plays a huge role whether or not a customer would be interested. It should be concise and speak 1000 words with about 160 to 200 characters.

Hence, identify the customers you wish to attract, what are the highest number of transactions, product types and so on.

•    Experiment and track the progress

In the commercial industry, everything is done with a risk, which is why businessmen should experiment. Hence, once you’ve sort the SMS service provider, you should experiment the success and responses of the customers. Make it a point to keep records of the successes or failures of this method. As a fact, you’d be able to make necessary changes to it prior to going big scale.

Are you new business owner? Have you been in search of new marketing tools to promote the new brand? You would have thought of several ways to market the products or services with the lowest cost. However, most methods other than the traditional choices are quite pricey. Therefore, this would be a great opportunity for businessmen, industrialists, etc. to utilize to enhance the SMS service.

How Earn Some Extra Cash During The Summer?

Having some extra cash with you is always helpful specially if you study or live off a low income job. The extra can cash help get around spend things you would have thought will buy later. There many ways in which you can earn some extra money. Summer is a great time to do this as there is a lot of work to be done around many houses and shops and you have plenty of time to help them out. Here are few ways in which you can earn some extra cash.

First of all you need to go out around the neighborhood and check if there any local neighbors who have odd jobs to do or if the local shops have positions to fill during the summer. You can also post on your Facebook to try your luck. Here are the potential jobs you could do.

Depending what skill set you possess you could do certain jobs. For example if you can swim well you opt to become a life guard. You can work at a poolside or even beach side but you should have completed a CPR course before you take on this job. You could join a local restaurant and become waiter. As the crowd increases during the summer most places will need some extra hands to serve their customers.

Another quick way to get cash without actually getting a job is by having a garage sale. I’m sure you have plenty of things in your house that you want to give away so, why not? During the summer a lot of people put out yard sales so there will definitely be people to buy as they would probably be looking forward to some yard sale shopping.

Make you advertise your yard sale to gain more customers. You can post them online on social media and local websites. A tip in selling well in yard sales in low price product is when you are selling start selling even before you start the garage sale. You can just spread the word of mouth among friends.

If you can’t find any jobs around town or able to put a yard sale, what you can do is to do odd jobs for your neighbors. There are plenty of lawns filled with plenty of grass that needs cutting. There might be families who are looking for babysitters. Houses that have pets would like to have their pets to be taken for walks. If you can teach, tutoring the kids in the neighbors can be a great way to help out.

Advantages Of Distributing Free Products

There are many advantages of distributing free gifts and products to the customers. The first and foremost advantage is that it helps in promoting the company’s name and products. If the cost of such free gifts and products are compared to the advertising cost, it is less expensive than all other advertising and marketing costs. Apart from these advantages, there are many other benefits of such campaigns.

Customers seek for such companies

If a company is offering free corporate merchandise to the potential customers at a trade fair, it is very likely that the stall of this company will have the maximum number of people visiting as the stall is offering them more than the other stalls at the trade fair. A personalized item or an attractive gift will ensure captivating the attention of the target group which will further help in promoting the brand and the products.

Distributing corporate promotional products which are apt will surely help your brand succeed. It is because more and more people will need such stuff on such a day and thus high visibility of the brand takes place.

Customers will do what you want them to do

Companies also ask their customers to sign up for a trial or join in under subscription scheme and get free gifts. Customers get attracted by the free gifts and will join in the free trial and subscription scheme. So, they do what the company wants them to do.

Thank you gifts

A company can offer free gifts or rewards when a customer makes their first purchase of the products or order or every time they order or purchase. This is like a pat on the back of the customers and rewarding them will make them feel special which will further encourage them to buy from the company. Thus, this will not only promote the brand, but also bring in brand loyalty.

Reinforcing a message

The company can use bullet points for their messages on the gift or product they offer for free to the customers. This will act as daily reinforcement

Reminder

Such gifts at seminars or events attended by your customer will act as a reminder for the customer about the day they attended the event as it will stay with them. If the gift is something which can be displayed, it will also attract others.

Support an initiative

You can support an initiative and encourage your customers to do so by rewarding them for their support and dedication. This way the company not just promotes the brand, but also strives for a cause and encourages others to do so too.

6 Types Of Google Ranking Drops And How To Deal With Them

Imagine you wake up in the morning and run a search for your website on Google only to notice that your rankings of your websites that were hard earned have succumbed all of a sudden. In many cases, you only blame yourselves that you did not give your best to prevent such dreadful happenings.  But in few cases, you might not be fully aware of other possible scenarios that might have resulted in your site losing traffic from organic searches. You need to maintain your cool and know why you lost the ranking. We will tell you five important reasons due to which your website might have lost the ranking. Read on!

1) Algorithmic or Manual penalty rank drop
This is generally a large drop in rankings which can happen in a night. If you observe your site has dropped about 20 positions on certain keywords, it could be an indication of penalty. One major difference between manual and algorithmic penalties is that the latter is automatic and released with other adwords management quotes Melbourne updates, whereas the former is manually imposed by an employee of Google. To avoid this, regularly track your links and check for risks of being penalized for certain wrongs that your site might have!

2) A competitor out-ranked you
This generally happens and will result in a mild drop in the ranking. You might see that your competitor’s website outran you to reach a higher rank and other websites would have remained in same places. You need to regularly monitor and check your competitor’s websites and their social profiles so that you have a better understanding of what they are up to!

3) Demotion due to issues On-page
This could be a huge drop in rankings or your website might not even grow up in rankings. It might be a signal of concern if your ranking begins to fall slowly though you are giving your best to generate contents and building more links. Bad internal linking or broken links could be the culprits! Constantly track your website in GWT and also have GWT notifications enabled had mailed to your ID. When you do this, the risks of being victimized due to on-page issues could be decreased.

4) Losing links would result in the drop
This could either be a huge drop or a slight drop. You may see large spikes in the velocity of links, as you would only have many inbound links vanishing from your profile of links. Look at the lost links of your site in last three months. If at all you find those links lost which indicate a drop in ranking, check them individually. Learn where you went wrong and the rest is to be done by yourself!

5) Updated algorithms from Google
This, too, could result in a huge or a mild drop. You could land up in serious trouble or might have just scratched a bit. In both the cases, you can suspect a recent update from Google in their algorithms if your site ranking has gone low!