Imagine you wake up in the morning and run a search for your website on Google only to notice that your rankings of your websites that were hard earned have succumbed all of a sudden. In many cases, you only blame yourselves that you did not give your best to prevent such dreadful happenings. But in few cases, you might not be fully aware of other possible scenarios that might have resulted in your site losing traffic from organic searches. You need to maintain your cool and know why you lost the ranking. We will tell you five important reasons due to which your website might have lost the ranking. Read on!
1) Algorithmic or Manual penalty rank drop
This is generally a large drop in rankings which can happen in a night. If you observe your site has dropped about 20 positions on certain keywords, it could be an indication of penalty. One major difference between manual and algorithmic penalties is that the latter is automatic and released with other adwords management quotes Melbourne updates, whereas the former is manually imposed by an employee of Google. To avoid this, regularly track your links and check for risks of being penalized for certain wrongs that your site might have!
2) A competitor out-ranked you
This generally happens and will result in a mild drop in the ranking. You might see that your competitor’s website outran you to reach a higher rank and other websites would have remained in same places. You need to regularly monitor and check your competitor’s websites and their social profiles so that you have a better understanding of what they are up to!
3) Demotion due to issues On-page
This could be a huge drop in rankings or your website might not even grow up in rankings. It might be a signal of concern if your ranking begins to fall slowly though you are giving your best to generate contents and building more links. Bad internal linking or broken links could be the culprits! Constantly track your website in GWT and also have GWT notifications enabled had mailed to your ID. When you do this, the risks of being victimized due to on-page issues could be decreased.
4) Losing links would result in the drop
This could either be a huge drop or a slight drop. You may see large spikes in the velocity of links, as you would only have many inbound links vanishing from your profile of links. Look at the lost links of your site in last three months. If at all you find those links lost which indicate a drop in ranking, check them individually. Learn where you went wrong and the rest is to be done by yourself!
5) Updated algorithms from Google
This, too, could result in a huge or a mild drop. You could land up in serious trouble or might have just scratched a bit. In both the cases, you can suspect a recent update from Google in their algorithms if your site ranking has gone low!