There are many advantages of distributing free gifts and products to the customers. The first and foremost advantage is that it helps in promoting the company’s name and products. If the cost of such free gifts and products are compared to the advertising cost, it is less expensive than all other advertising and marketing costs. Apart from these advantages, there are many other benefits of such campaigns.
Customers seek for such companies
If a company is offering free corporate merchandise to the potential customers at a trade fair, it is very likely that the stall of this company will have the maximum number of people visiting as the stall is offering them more than the other stalls at the trade fair. A personalized item or an attractive gift will ensure captivating the attention of the target group which will further help in promoting the brand and the products.
Distributing corporate promotional products which are apt will surely help your brand succeed. It is because more and more people will need such stuff on such a day and thus high visibility of the brand takes place.
Customers will do what you want them to do
Companies also ask their customers to sign up for a trial or join in under subscription scheme and get free gifts. Customers get attracted by the free gifts and will join in the free trial and subscription scheme. So, they do what the company wants them to do.
Thank you gifts
A company can offer free gifts or rewards when a customer makes their first purchase of the products or order or every time they order or purchase. This is like a pat on the back of the customers and rewarding them will make them feel special which will further encourage them to buy from the company. Thus, this will not only promote the brand, but also bring in brand loyalty.
Reinforcing a message
The company can use bullet points for their messages on the gift or product they offer for free to the customers. This will act as daily reinforcement
Such gifts at seminars or events attended by your customer will act as a reminder for the customer about the day they attended the event as it will stay with them. If the gift is something which can be displayed, it will also attract others.
Support an initiative
You can support an initiative and encourage your customers to do so by rewarding them for their support and dedication. This way the company not just promotes the brand, but also strives for a cause and encourages others to do so too.